Tips on Running a One-Person Marketing Team as an Entrepreneur

In today’s digital media age, having a strong digital marketing presence is key to success for

small businesses. Additionally, entrepreneurs who are strapped for cash can also adopt a DIY

approach to become their own marketing department and proactively work towards promoting

their business to a large audience while maintaining cost efficiency. In this article by Social

Photo, we’ll explore a host of great DIY marketing strategies that entrepreneurs can utilize

starting today.

Find Your Best Channels

Marketing channels refer to the various avenues your business can utilize to reach customers

and make sales. These channels can be both offline and online; the decision to pursue

channels depends heavily on the type of business, your marketing budgeting, your established

presence in the market, and a host of other factors.

But, when it comes to cost-efficiency, running promotions on social media platforms such as

Instagram, Facebook, etc., is ideal, according to the Digital Marketing Institute. Businesses can

run promotions for as low as $20, which can help garner hundreds, if not thousands, of

impressions.

Creating a well-functioning website is another great channel to pursue. This channel provides

you the most control over your promotions, allows for accurate tracking of customer data, and

serves as a one-stop shop for creating brand awareness and making sales.

Invest In Content Marketing

While paid promotions provide many benefits, it is an extremely competitive space, given that

almost all small and large businesses leverage it to push their brand and offerings. Hence,

investing in content marketing is a viable avenue to explore for long-term brand searchability

and developing a strong connection with customers.

Blogging is an excellent example of content marketing for small businesses. Maintaining a blog allows businesses to share insightful articles, industry updates, and helpful tips with their

audience, positioning themselves as a reliable source of information. A well-maintained blog can also improve search engine rankings and attract organic traffic to the business website. If you’re interested in learning more about how to make a great website, click here.

Additionally, including high-resolution photos of your products, team, and store enhances the

aesthetics of the website and makes it seem credible. Rather than using stock images for all

projects, consider hiring a professional photographer for headshots and product photos.

Leverage The Power of Automation

Automation and AI platforms provide a streamlined solution for entrepreneurs seeking to

achieve operational excellence in their marketing endeavors. Automation of tasks reduces the

risk of human errors, ensuring accuracy and consistency across campaigns.

Additionally, AI-powered automation tools can easily be integrated with your CRM, marketing

tools, and other business software. The AI will then constantly review your operational practices of efficiency, flagging bottlenecks and providing suggestions on how to make campaigns better. Using AI automation provides entrepreneurs an instant advantage over those who don’t. Hence, this aspect should not be overlooked and implemented promptly.

If you’re looking for the best option on the market, this may help.

Track Key Performance Indicators (KPIs)

Ideally, KPIs should be set for long-term marketing goals (quarterly and annual goals) and

short-term campaign-level goals.

Here are some common KPIs for you to consider:

● Conversion Rate: This measures the percentage of users who take the desired action,

such as making a purchase through your e-store or website, according to Word Stream. The higher the conversion rate, the better. However, it will heavily depend on the

effectiveness of your marketing campaign and website performance.

● Monthly New Leads: As the name suggests, this tracks the number of new leads within

the span of a month. Comparing each month’s figures with the last provides a glimpse

into your monthly performance and should be used to modify top-of-the-funnel marketing

activities.

● Cost per Lead: This measures the total amount you spend on capturing one lead (not

conversion). Cost per conversion is a subsequent metric, which should be tracked as

well. Your goal will be to keep these costs as low as possible to maximize ROI.

Given the host of great digital and AI tools on the market, it is now easier than ever for

entrepreneurs to manage their marketing activities. While investing in content marketing and

tracking KPIs is key, don't forget to hone in your efforts towards useful channels and leverage

the power of automation to make the right decisions.